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Vetiva, CGF Bourse, IC Securities Unveil 17 Stocks on W Africa Equities Index
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Edible Hires Angela Johnson as VP of Innovation & Merchandising
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Edible partners with Atlanta college for training, jobs
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Edible announced two new initiatives as part of the brand’s continued evolution as a leading eCommerce provider of deliverable gifts and treats: the introduction of Edible Bakeshop cupcakes and a special Mother’s Day digital experience with America’s Test Kitchen (ATK).
The nationwide rollout of cupcakes follows a successful first year for Edible Bakeshop and brings the product category’s total sales to $55 million since the category’s official launch in September of 2020. Within three weeks of introducing Madagascar Vanilla Bean and Chocolate Truffle Cupcakes, Edible depleted its entire inventory and outperformed even its highest expectations by selling out of what was supposed to be a three-month supply. Edible continues to work with its manufacturer to meet the consumer demand and carry on with the selling of this new, exciting product.
Photo: iStock.
March 11, 2021
Since the launch of its music platform in May last year, Edible, a deliverable eCommerce brand, has published original music from 25 up-and-coming artists, making their songs accessible to the 40 million-plus customers, who visit edible.com annually, according to a news release.
Edible Music has published three exclusive seasonal albums since its Mothers Day 2020 launch, including two volumes of Songs for Mom, as well as Songs for Sweethearts. The productions are available to buy or download via edible.com as an add-on or bundle bonus to the brand s products. Edible also showcases some of the work, like an original song by Andrew Simple, in its Valentine s campaign.