AIA Vitality partners with Countdown and New Balance
Tuesday, July 13th 2021, 10:41AM
by Matthew Martin
Len Elikhis.
AIA Vitality members can turn their healthy habits into healthy food with the addition of a new Active Rewards Grocery Partner, Countdown.
Members can receive a Countdown gift card every time they reach their weekly Active Rewards target.
Countdown has replaced New World as a grocery partner and also joins Airpoints as an AIA Vitality Status Rewards partner, and members can earn up to $300 worth of Countdown gift cards each membership year by making healthier choices and continuing to engage with the AIA Vitality programme.
This game comes from my sons’ Vitality Active Rewards for Kids challenge for the week. It asks them to complete a fun health-related activity to earn their weekly Discovery Miles. Their other activity for the week is to add legumes such as beans or lentils to a meal twice. There are also digital wellness, dental hygiene and the all‑important sleep challenges for young people.
With another uncertain year ahead, I appreciate this light but impactful moment for the kids, who I know from behavioural science, need structure, rewards and motivation to do their best. As a medical doctor, I know that small actions like these are ultimately what is within our control to stay healthy and support our immunity during a pandemic.
Active, Healthy Kids now Get Rewarded with Vitality Active Rewards for Kids
JOHANNESBURG, 26 January 2021 | Discovery Vitality is excited to announce the launch of Vitality Active Rewards for Kids, an app-based incentive programme that applies behavioural science to empower parents and caregivers to encourage and support their children, aged 2-13, to engage in health-promoting activities, and enjoy their own rewards for doing so.
Vitality Active Rewards has long been at the centre of Vitality s leading, science-based behavioural change programme for its millions of members globally. But it s now easier than ever to get healthier and rewarded as a family.
Kids can now get rewarded and earn Discovery Miles for successfully completing age-appropriate challenges that reinforce healthy behaviour in Globally, children face unique challenges that imperil their health. These include environments that encourage the consumption of energy-dense foods that are high in fat and sugar but low in
It was a worldwide phenomenon, but recent Vitality data confirmed that South African lifestyle behaviours were negatively impacted by lockdown. In terms of physical activity, using device workout and points data, we saw a 48% decrease in physical activity levels during lockdown level 5 compared to pre-lockdown.
But I was hopeful after noting that as lockdown levels eased and physical activity options increased, we have seen people resume physical activity. There was a 10% increase in physical activity with relaxed restrictions across the Vitality member base.
Similarly, of the first competitive cycling events for the year saw Team Vitality participate in the Double Century recently. The early morning start in the Karoo mountain town of Swellendam looked like this: eight Team Vitality riders, cycling legend Nic White and I, got onto our bikes, synced our devices with the STRAVA app and off we went for 202km.