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By NZMP Today s consumers expect everything to do more   just think of the explosion in smart  and “value-added  products and services like phones. That also extends to food and beverages where often base nutrition isn t enough anymore. Increasingly, people look for functional  ingredients that offer health benefits beyond simply providing basic nutrients. According to global market research firm Precedence Research, the global functional food market was valued at $173.26 billion in 2019 and is expected to rise to $309 billion by 2027. Given the magnitude of the market, food and beverage brands that aren t part of the movement are missing out on a lucrative opportunity. While foods designed to enhance physical capabilities including energy, muscle build and recovery and weight management are common, today the desire for additional wellness functionality is extending wider, including to mental well-being, with demand for foods and beverages offering improved memory, focus

United statesLeah johnstonRachel marshallPrecedence researchTechnical engagement managerGlobal sportsActive lifestyleMilk phospholipidsஒன்றுபட்டது மாநிலங்களில்லியா ஜான்ஸ்டன்ரேச்சல் மார்ஷல்ப்ரெஸெடெந்ஸ் ஆராய்ச்சிஉலகளாவிய விளையாட்டுசெயலில் வாழ்க்கை