By NZMP
Consumers transformed many of their eating habits in 2020: We stockpiled more, we cooked more and we certainly snacked more. In fact, the 2020 Global Consumer Snacking Trends Study from Mondelez and The Harris Poll found that 88% of adults snacked more or the same as before the pandemic, with more than 66% citing the activity as one of the few sources of reward and satisfaction in my day, and an additional 70% finding snacks to be as key to their mental and emotional wellbeing as their physical wellbeing.
The reason seems pretty clear to Emma Dunstone-Brown, Strategic Ventures Manager at Fonterra, the parent company of the business-to-business dairy-ingredient brand NZMP, given the link between snacking and stress, which seem to be rising in tandem. People have always been stressed, but now people are talking much more openly about its effect on mental wellness and mood, she said. When conducting social listening around stress and mood, her team found stress-related c
By NZMP
Today s consumers expect everything to do more just think of the explosion in smart and “value-added products and services like phones. That also extends to food and beverages where often base nutrition isn t enough anymore. Increasingly, people look for functional ingredients that offer health benefits beyond simply providing basic nutrients.
According to global market research firm Precedence Research, the global functional food market was valued at $173.26 billion in 2019 and is expected to rise to $309 billion by 2027. Given the magnitude of the market, food and beverage brands that aren t part of the movement are missing out on a lucrative opportunity. While foods designed to enhance physical capabilities including energy, muscle build and recovery and weight management are common, today the desire for additional wellness functionality is extending wider, including to mental well-being, with demand for foods and beverages offering improved memory, focus