What you need to know
Apple has reminded developers once again to update their apps to follow the new tracking rules.
AppTrackingTransparency will launch with iOS 14.5.
Apple is once again reminding developers to get their apps ready for the new privacy protections that will go live when iOS 14.5 releases to the public.
In a news update on the Apple Developer website, Apple is reminding developers to make sure their apps are ready for ioS 14.5, iPadOS 14.5, and tvOS 14.5. All apps that run on a device running the new update must use the new AppTrackingTransparency framework that requires an app to ask for permission before tracking them for advertising purposes. If the user does not give permission, Apple will hide their advertising identifier to the app to disable tracking.
As Uncle Sam continues to clamp down on Big Tech, Apple pelted with more and more complaints from third-party App Store devs
El Reg lends our ear to companies and developers struggling to survive in Apple s cruel, cruel App Store world
Katyanna Quach Thu 31 Dec 2020 // 16:00 UTC Share
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Special Report Google, Apple, Amazon, and Facebook, currently dealing with antitrust investigations from governments and fending off lawsuits from their disgruntled customers, appear to be finally facing their moment of truth: Has Big Tech gotten too big?
The US Department of Justice (DoJ) sued Google in October, accusing it of “unlawfully maintaining monopolies through anticompetitive and exclusionary practices” for its online search and advertising businesses. Now all eyes are turning to Uncle Sam’s potential next target: Apple.