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Hyundai has teamed up with Innocean Berlin, acclaimed director Sebastian Strasser and Oscar-winning cinematographer Linus Sandgren to promote the electrification of its cars.
In the film, Hyundai takes a deep dive into the life and mind of a car designer on his relentless quest for better. The brand shows the process of creating some of its most recent and cutting-edge models - the Kona Electric, the Santa Fe Plug-in Hybrid, the Nexo Fuel Cell, and the all-new Tucson Hybrid - from early sketches, to intricate computer renders, to clay models, all the way to the finished cars.
The campaign, shot in Berlin during the summer of 2020, is Hyundai Europe’s largest campaign to date and is currently running across the continent on TV, Social Media, print and OOH.