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Interview: Ricardo Guadalupe, CEO of Hublot
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The art of time
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Takashi Murakamiâs Smiling Flower Becomes a Hublot Watch
Bright colors are a hallmark of the Japanese artistâs creations, but in this case he chose black. With diamonds.
Takashi Murakami, modeling the watch he designed for Hublot, put away his signature colors for this project.Credit.TM/KK
By Rachel Felder
Feb. 10, 2021
After collaborating on timepieces with brands like Louis Vuitton and Casio G-Shock, the Japanese artist Takashi Murakami wasnât interested, at least initially, in creating a watch for Hublot.
âItâs a concept I refused many times,â he said in a phone interview. âI thought, âI already did that.ââ
The watch itself is a reimagination of Hublot’s All Black, which launched in 2006 / ©Hublot
The launch of the Classic Fusion Takashi Murakami All Black watch saw Hublot CEO Ricardo Guadalupe join Murakami live in Tokyo from the company’s Switzerland HQ via holographic projection. Commenting on the collaboration, Guadalupe said: “Takashi Murakami is an international star, not only in contemporary art circles but also with the general public. He shakes up the borders between art and pop culture. It is a real privilege to see him join our team of ambassadors. We are delighted with the launch of this watch/work of art.”
TM/KK
The sweet spot for us here at Esquire is your everyday watches, ones that may run a broad list of prices from an accessible couple of hundred bucks to a $10K investment but will always do you proud in multiple situations. Sometimes, however, we have to stop and smell the roses at the upper end of the market, where watchmaking is often elevated to an art form and where the sheer audacity of creativity when money is no object can lead to exciting things.
Long before collabs were a thing in the wider world of fashion and sneakers, watchmakers often got into collaborations with artists. Mostly it was at the poppy, mass-produced end of the business, with Swatch famously kicking things off in 1984 with French artist Kiki Picasso. Arguably, the most famous and collectible Swatch tie-up was its second, with Keith Haring, who produced a number of designs during 1985 and 1986 that now command serious dollar in the vintage market. Haring’s art and attitude were the perfect combo for
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