Synopsis
Premium salt segment is driving the image of the brand. There is a lot of room for growth within the segment, said Richa Arora, president, packaged foods, Tata Consumer Products.
ThinkStock Photos
Consumers, especially youngsters, have become more health conscious amid the pandemic.
Bengaluru: Edible salt market will be 100% branded in the next 4-5 years and the market for value-added salt category, accelerated by the pandemic, will gain a lot more visibility now, said Tata Consumer Products. The maker of the eponymous salt brand Tata Salt and market leader in the category estimates the salt market growing at 2-4% driven by increasing consumer awareness about health and quality. Currently, about 7% of the salt market is accounted by unbranded players.