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7th May 2021
Nisa has announced that 9 out of 10 of its retailers are now stocking the Co-op own range brand, accounting for 13% of all Nisa sales.
Ayaz Alam, Nisa’s trading director, said: “Co-op own brand products have been enormously popular with our retailers and their shoppers, and our best in market fresh has helped double store turnover for our partners.”
Among the Nisa retailers who have made a success of the partnership is Sunny Mann of Nisa Local Mansfield.
He said: “We stock 900 Co-op lines and fresh has completely changed our business.
“Customers come to us now, they do not have to go to the supermarket and we have doubled our basket spend.”