Butter, released on HYBE/BigHit Music/Columbia Records, drew 29.1 million radio airplay audience impressions (up 6%) and 10.8 million U.S. streams (down 1%) and sold 108,800 (down 29%) in the week ending July 8, according to MRC Data. (See below for details regarding a change, effective this week, to the Hot 100 s airplay tracking week.)
The track adds a seventh week atop the Digital Song Sales chart and climbs 23-21 on Radio Songs and 31-26 on Streaming Songs. Butter concurrently enters the Pop Airplay top 10 (11-10), becoming BTS second top 10 on the mainstream top 40 radio-based chart, after Dynamite hit No. 5 last December. BTS is the first all-South Korean act with multiple Pop Airplay top 10s. One other artist from South Korea has reached the Pop Airplay top 10: soloist PSY, whose Gangnam Style hit No. 10 in October 2012.
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