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#JumpForHealth urged people to prioritise their health while helping someone walk again Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital, shares what went behind the campaign that tapped into human beings intent for self-preservation and selflessness by Updated: Jul 2, 2021 8:38 AM Aditya Birla Health Insurance Company Ltd. (ABHICL), the Health Insurance subsidiary of Aditya Birla Capital Limited, a significant non-banking financial services company, has launched the fourth edition of its #JumpForHealth campaign. #JumpForHealth is a movement, created by ABHICL, to get people to start their health journey through the power of jumping, while simultaneously contributing towards helping the differently-abled walk again. With the combined efforts of the participating individuals, for every 10,000 jumps collected, ABHICL is donating 1 prosthetic leg to the underprivileged.

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