Svenska Spel appoints Christina Kilström as Tur sales and marketing director Share
Tur‘ lottery and games division.
Kilström joins Svenska Spel’s senior management having most recently served as marketing and communications director of the ‘
Stockholmsmässan‘ exhibition center in Stockholm.
Anna Romboli, Business Area Manager for Svenska Spel Tur, said: “I am very happy to welcome Christina Kilström to the dream factory Svenska Spel Tur. Her experience in customer experience, digital development, sales and brands from Coca-Cola, eBay, Vattenfall and most recently Stockholmsmässan will be a great asset.
“It’s an exciting time where strong brands and the ability to adapt to a rapidly changing world and new customer habits are more important than ever. I also look forward to Christina with her background in digital transformation to contribute with agile and inclusive leadership.”
Svenska Spel secures full sponsorship of ‘beloved’ Swedish Ski Association Share Svenska Spel will serve as its new
‘principal partner’ for the next five years.
Through the agreement, the state-owned lottery and betting shop operator will become the lead sponsor of Sweden’s pro-skiing federation, committing an investment of SEK 125 million (€12.5 million) in Skidförbundet’s pro-athlete and youth development programmes.
Svenska Spel’s announcement as new sponsor coincided with Skidförbundet announcing its men and women’s ski teams will be competing at this winter’s
World Ski Championships in
Oberstdorf, Germany (23 February – 7 March).
Furthermore, Svenska Spel outlined its duties to fund Skidförbundet’s new ‘social directive’ to encourage skiing as an ‘
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Svenska Spel appoints Kilström to lead sales and marketing for Tur arm
15th February 2021
| By Robert Fletcher
Swedish state-owned operator Svenska Spel has appointed Christina Kilström as the new head of sales and marketing for its Tur business.
In her new role, Kilström will have responsibility for Tur’s number games and lotteries, including brands such as Triss, Lotto, Eurojackpot and Keno.
Kilström joins Svenska Spel having most recently served as marketing and communications director for the Stockholmsmässan exhibition facility in Stockholm.
Prior to this, Kilström also previously had spells in senior roles with companies including Coca-Cola and Ebay.
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