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Tracy Le Blanc Some businesses assume that influencer marketing is a new trend when, in fact, it’s something derived from celebrity endorsements. Like celebrities, influencers come with their own audience, and businesses use the influencer as a medium to make potential customers out of their fanbase. Influencers usually gain prominence on social media sites like Facebook, Twitter, or Instagram, and they build an audience through niche interests like fitness, makeup, cooking, and more. Many social media agencies are actually shifting their marketing strategies to accommodate influencer marketing. Even big brands like Gucci and Samsung are incorporating influencers into their marketing strategies. If you’re not contacting influencers to expand your brand awareness, consider starting as early as now.

Tracy le blancSeattle social media agencySocial mediaSocial media agencyசுவடு லெ வெற்றுசமூக மீடியா