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The move comes as the nation tries to reboot its tourist-centric economy.
Credit Nice Guys via Pixels.com
The Philippine Tourism Promotions Board has announced that BBDO Guerrero will develop two campaigns as the country reopens its destinations to local tourists.
“Domestic Tourism Welcome Back”, is a domestic tourism promotional campaign to invite local tourists to visit Philippine destinations. It’s just one step in the process of rebuilding the economy.
The second assignment, “The New Normal for Travelling”, is a campaign to inform people of the travel safety protocols as they visit and explore the country.
“BBDO Guerrero has played a significant part in Philippine tourism promotions ever since the DOT developed ‘It’s More Fun in the Philippines’,” said TPB Chief Operating Officer Atty. Maria Anthonette C. Velasco-Allones.
January 21 2021, 12:03 pm | BY Kim Shaw | No Comments
BBDO Guerrero has won the bid to develop two campaigns under the Philippine Tourism Promotions Board (TPB) as the country reopens its destinations to local tourists.
The first assignment, “Domestic Tourism Welcome Back”, is a domestic tourism promotional campaign to invite local tourists to visit Philippine destinations, in order to help rebuild the economy.
Along with this, the second assignment, “The New Normal for Travelling”, is a campaign to inform people of the travel safety protocols as they visit and explore the country.
The projects complement the Philippine Department of Tourism’s “It’s More Fun in the Philippines” campaign. The assignments cover a broad range of materials including videos, virtual tours, outdoor placements, and a variety of digital assets.