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Ms Anderson said Tourism Noosa s cash on hand holdings plummeted from $710,000 in 2019 to $149,000 last year, due in part to the cancellation of the Noosa Eat and Drink festival and staff severance payments. We tapped into our Tourism Noosa contingency fund for the first time ever because we need to, Ms Anderson said. We needed the financial support. Ms Anderson said the Tourism Noosa budget had to be brought back to workable financial plan during the past 12 months after a steep rise in staff prior to her coming on board. She said the actions had resulted in a more streamlined back-to-basics operation and successful government grant funding allocations would improve Tourism Noosa s financial position.
Ms Young said the next 24 to 48 hours could determine if greater Melbourne would be determined a Covid hotspot as authorities there worked to determine the type of infection.
Greater Melbourne and Sydney are the key targets of the Coast’s February bookings push through the Ignite Travel Group.
Visit Sunshine Coast CEO Matt Stoeckel said the aim of the promotion was to drive visitors to the region for the “shoulder periods” in the lead-up to Easter. In the lead up to Easter the Coast is going after southerners with value-for-money stays.
“For many Sydneysiders that missed out on a break over Christmas, now is a great opportunity for them take advantage of some great packages on offer and book a Sunshine Coast holiday,” Mr Stoeckel said.
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Lockdowns and border restrictions did little to deter interstate tourists from enjoying a Sunshine Coast Christmas break.
Noosa’s leading tourism body Tourism Noosa confirmed the region enjoyed a massive increase in December visitors on the previous year.
The average daily occupancy rate improved by a huge 14.28 per cent.
“While 2021 has not started off as smoothly as we were all hoping with Covid clusters and uncertainty with borders changing, it has been nice to see Noosa so busy over the festive season,” Tourism Noosa CEO Melanie Anderson said. Data revealed Victorian and New South Wales visitors made up close to 10 per cent of total visitors to Noosa in December last year. Picture: Daniel Kiritsis.