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ProColombia rolls out new brand manifesto

ProColombia rolls out new brand manifesto BOGOTA - ProColombia announces the launch of Colombia s new brand manifesto, the most welcoming place on Earth. The manifesto is a long-term message that will be leveraged in marketing and sales communications campaigns to inspire future leisure and business travel, foreign investment, and strengthen export promotion. The manifesto is a result of quantitative and qualitative research of Colombians and visitors through more than 1,500 surveys and focus groups. The studies uncovered the essence of the Colombian people their warmth and kindness which were apparent and clear proof points that allowed us to design and validate the manifesto.

Sedalia Area Tourism Commission Conducts Biannual Meeting

Sedalia Area Tourism Commission Conducts Biannual Meeting
kxkx.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from kxkx.com Daily Mail and Mail on Sunday newspapers.

Colombia Launches New Brand Manifesto as the Most Welcoming Place on Earth

Colombia Launches New Brand Manifesto as the Most Welcoming Place on Earth Inspired by the kind and welcoming spirit of the Colombian people, the manifesto will serve to grow international tourism, attract greater foreign investment, and strengthen export promotion. News provided by Share this article Share this article BOGOTA, Colombia, April 22, 2021 /PRNewswire/  ProColombia announces the launch of Colombia s new brand manifesto, the most welcoming place on Earth.  The manifesto is a long-term message that will be leveraged in marketing and sales communications campaigns to inspire future leisure and business travel, foreign investment, and strengthen export promotion. Guatape, Antioquia. The manifesto is a result of quantitative and qualitative research of Colombians and visitors through more than 1,500 surveys and focus groups. The studies uncovered the essence of the Colombian people their warmth and kindness which were apparent and clear proof points that allowed u

Tourism industry being thwarted amid easing of coronavirus restrictions

Tourism industry being thwarted amid easing of coronavirus restrictions
eveningexpress.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from eveningexpress.co.uk Daily Mail and Mail on Sunday newspapers.

Focus on Sustainability: The pandemic s green shoots: Travel Weekly

The pandemic s green shoots Even as it sidelined travel worldwide, the Covid crisis also helped sharpen the industry’s focus on sustainability. By the Travel Weekly staff April 19, 2021 TW illustration by Jenn Martins The head of the European Travel Commission may have summed it up best when he said recently that the pandemic spawned a revolution that has unified the travel industry to build back better. “While it was not human-made, it was imposed upon everyone equally, rich and poor, north and south,” Eduardo Santander said. “And as hard as this has been, it will help us create a much more resilient, much more sustainable, much more forward-looking industry in the future.”

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