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Tourism Ireland spent over €17,000 on Wild Mountain Thyme marketing campaign
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Ultimate guide to the Wild Atlantic Way road trip in Ireland
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MONTREAL Anyone who has played the Assassin’s Creed video game knows how the stunning landscapes and immersive graphics can make you feel like you’re taking a stroll through Renaissance Italy or Ancient Egypt. Now, the game’s creator, Montreal-based Ubisoft, is taking its gaming to another level with a new partnership between Tourism Ireland and popular gaming influencers to promote travel in Europe. Tourism Ireland pitched the idea to Ubisoft to promote real-life places like Dublin, Benbulben, the Hill of Tara, and Giant s Causeway, a UNESCO World Heritage Site, featured in Ubisoft’s Wrath of the Druids, the first expansion of the Assassin’s Creed Valhalla game. The expansion of the game was released in May.
Coronavirus pandemic decimated NI tourism industry overnight – official
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