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by Stephen Chapman
Co-op and Global are to sync an advert live on radio and outdoor media.
It’s part of the Co-op’s Christmas advertising campaign, which features 2 brothers doing an acoustic cover of the Oasis b-side, Round Are Way.
Inspired by the ad, listeners to The Chris Moyles show on Radio X have been encouraged to enter a sing-along competition to show off their own skills and compete for a cash prize from the Manchester retailer.
Today, Global will create a “multi-sensory” advertising experience, by announcing the competition’s winner live on Radio X and simultaneously across 500 digital outdoor sites in Manchester and London.