CMI Orchards, its growers and partners have tapped into current consumer trends to build its business.
“Our shared expertise and emphasis on data analysis helped us identify consumer and retail trends, then position our efforts to maximize those opportunities,” explained Bob Mast, president of CMI Orchards.
Here are some trends CMI highlighted:
Online shopping: “We were focusing on ways to support retailers recognizing that a large portion of shoppers were already migrating to online purchasing versus in-store. When COVID-19 hit last spring, we were positioned to pivot to the changes in consumer shopping habits,” explained Rochelle Bohm, brand manager for CMI Orchards.