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KUALA LUMPUR, 14 December 2020 – AirAsia Media Group rolled
out a new aircraft livery as part of its marketing campaign for RedRecords
artiste – Jannine Weigel’s debut hit-single Passcode.
The livery on an AirAsia Airbus A320 aircraft which
currently serves domestic routes within Malaysia features a spectacular image of Jannine with a dash of
red to depict her fun-loving personality.
AirAsia
Media Group CEO Sumit Ramchandani said: “Together with RedRecords, we aim
to expand awareness for Jannine’s first single through AirAsia Media Group’s
ecosystem and establish her as an ASEAN star. As part of an integrated campaign
to promote her single which included digital media, in-flight media as well as
AirAsia Media Group unveils Jannine Weigel aircraft livery Details 10 December 2020
AirAsia Media Group has recently unveiled a new aircraft livery that features RedRecords Thai-German artiste Jannine Weigel on its aircraft. Currently serving domestic routes within Malaysia, the livery shows an image of Weigel with her name plastered across the aircraft in red, and looks to depict Weigel s fun-loving personality. This is part of AirAsia s marketing campaign to promote Weigel s new single titled Passcode by tapping on its in-house assets.
Aside from the livery, AirAsia also utilised a mix of other media channels such as digital media, ambient media as well as customer relationship management to promote the single. Prior to this, RedRecords got Weigel to read out the in-flight safety announcement in English and Thai. In other non-English and Thai speaking countries, Weigel will be introducing the in-flight safety announcement before