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Utz Chips Away At Competitors Hold On Midwest By Buying Vitner s

Replies(5) Utz is acquiring Vitner s from parent company Snak King. (AP Photo/Mark Lennihan) CHICAGO, IL Potato chip and salty snack maker Utz announced Tuesday that it plans to acquire iconic Chicago brand Vitner s. Utz Quality Foods, a subsidiary of parent company Utz Brands of Pennsylvania, said it will pay $25 million to Snak King Corp. for parts of Vitner s, including the Vitner s trademark and intellectual property. In a release, Utz brands called Vitner s a leading brand of snack foods in the Chicago metropolitan market. The sale is expected to close on Feb. 8. Utz said Vitner s, established in 1926, will give the company a strengthened foothold in Chicago and the Midwest from which to grow its Power Brands, including Utz, On the Border tortilla chips and salsa, Zapp s and Golden Flakes.

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