May 24 2021, 9:32 am | BY Ricki Green | 1 Comment
To launch Jeep Wave – the auto brand’s global customer care initiative – the Man from Snowy River, Jack Thompson, himself gets behind the wheel of a Jeep in its latest campaign via Cummins&Partners.
Jack Thompson, one of Australia’s most popular and enduring actors, explains the significance and special bond that the wave between Jeep drivers creates.
Says Thompson: “I’ve always felt that exchanging a wave on a country road is a classic form of bush courtesy. It’s a typical Australian gesture.”
Featuring vast Australian landscapes and quintessential characters, the campaign sees Jack drive home the tradition of Jeep drivers looking out for each other in all circumstances.
Venari Medical: Galway medtech with a potentially life-changing device
Sean Cummins (CTO), Stephen Cox (CEO) and Nigel Phelan (chief medical officer), Venari Medical. Image: Martina Regan
NUI Galway BioInnovate spin-out Venari Medical has developed a minimally invasive medical device that it hopes can tackle CVD at early and extreme stages.
If the valves in the veins in your legs weaken, blood can flow backwards and pool in your lower limbs. While this condition, known as chronic venous disease (CVD), is typically not a serious threat to health, it can be painful and disabling for patients.
“Chronic venous disease doesn’t kill patients but it does ruin their lives,” said Stephen Cox, co-founder of Venari Medical. The failure of the veins to circulate blood effectively can lead to fluid leaking into surrounding tissue, causing pain, swelling, discolouration, varicose veins, breakdown of the skin and, in severe cases, venous leg ulcers.
The true cost of pitching to be revealed in a game show at Mumbrella360
May 3, 2021 9:03
The game show will be hosted by SI Partner’s Julia Vargiu
Spark Foundry CEO Imogen Hewitt will be joined by IAG CMO Brent Smart, Cummins & Partners partner Sean Cummins, Tourism Australia’s CMO Susan Coghill, The Hallway’s founder Jules Hall, AANA CEO John Broome, Trinity P3’s founder and global CEO Darren Woolley with SI Partner’s director Julia Vargiu to host.
Two more contestants will be revealed in the near future.
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Called ‘The OUCH! Factor’, the game show will be in the style of Family Feud and will pit an agency ‘family’ composed of four agency CEOs against a ‘family’ of four marketers. The teams will compete to correctly answer the most questions on the true cost of pitching according to a recent national survey.
The fourth and final episode of ‘The Calf Show’ series is now live to view on
AgriLand’s
YouTube channel and across social media platforms.
In this concluding discussion, the panellists will be speaking about preparing calves for weaning off milk replacer and then getting them ready for turnout to grass this spring on calf-to-beef farms.
This evenings panel will include Alan Dillon and Sean Cummins from Teagasc, Dermot Meehan from Drummonds and Pat Collins – a Teagasc Green Acres Calf To Beef participant.
‘The Calf Show Series’ is being run as part of the Green Acres Calf To Beef Programme with Teagasc and
February 25 2021, 12:29 pm | BY Ricki Green | No Comments
Cummins&Partners pioneered the return of creative and media in partnership a decade ago after years of industry fragmentation. Today, independent PR agency Romano Beck takes residence in its Melbourne and Sydney Offices, signalling a new era with the third discipline now meaning a 360 communications approach from the group.
Says Sean Cummins (left), chief creative officer, Cummins&Partners: “I’ve always had a great sense of curiosity and respect for what I term the mercurial dark art of public relations, and have felt for some time we needed the holy trinity of creative, media and PR under one roof.