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With over 100 million mainland Chinese now traveling outbound annually across the globe, the Pacific Asia Travel Association (PATA) has established a partnership with China Ready & Accredited (CRA) to With over 100 million mainland Chinese now traveling outbound annually across the globe, the Pacific Asia Travel Association (PATA) has established a partnership with China Ready & Accredited (CRA) to help PATA members overcome potential “profitless volume” from this now major source of business for most destinations and many tourism operators around the world. PATA CEO Mario Hardy noted that, “China is now the largest and fastest growing outbound travel market in the world, however for many tourism operators it has become “’profitless volume”. Our members need to constantly adapt and evolved to stay competitive in today’s world.”

Geoff buckleyMario hardyPacific asia travel associationChina ready accreditation programUnionpay internationalChina readyTourism australiaTing gongமரியோ ஹார்டிபெஸிஃபிக் ஆசியா பயணம் சங்கம்சீனா ரெடீசுற்றுலா ஆஸ்திரேலியா