SK-II launches Social Retail pop-up in Haitang Bay Duty Free Shopping Centre trbusiness.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from trbusiness.com Daily Mail and Mail on Sunday newspapers.
Luxottica partners with CDFG for Prada For Asia release
The Asia-exclusive collection will feature at the Sanya International Duty Free Shopping Complex
Luxottica Group has partnered with
China Duty Free Group (
CDFG) for an Asia-exclusive release from its
Prada sunglasses range.
The Prada For Asia collection is the latest example of Luxottica’s dedicated Asia-focused strategy, which aims to build traction in the region with exclusive styles.
To highlight the new release, Prada will feature in a high-profile campaign online and offline at CDFG’s
Sanya International Duty Free Shopping Complex.
Window displays will feature the new collection as shoppers arrive at the complex and personalised stands are located at “high traffic spots”. Meanwhile, the brand is building online engagement through a collaborative outreach programme across CDFG’s social media platforms, such as
Creative 232 Add to collection
The work was launched by a group of talent from across WPP agencies consisting of hand-picked global talent from Grey and MediaCom, the same group that were responsible for SK-II Studio’s launch film
Merging animation, live action and story-telling with a big purpose, global prestige skincare brand SK-II returns with its next SK-II STUDIO installment - VS , a groundbreaking animated anthology series to inspire every woman that they have the power to #CHANGEDESTINY. VS Series by SK-II STUDIO is a collection of six animated films based on the real-life experiences of six Olympic athletes Simone Biles, the world’s most decorated gymnast, LiuXiang, world-record swimmer, Ishikawa Kasumi, table tennis player and two-time Olympic medalist, Ayaka Takahashi and Misaki Matsutomo, badminton duo and Olympic gold medalists, Mahina Maeda, surfer and Hinotori Nippon, the Japan Volleyball team.
ChangeDestiny - SK-II s brand purpose - and VS the new six-part animated anthology series by
SK-II STUDIO, the brand s first film studio and content hub that is dedicated to tackling social pressures that women face.
This marks a new milestone in SK-II s global innovation journey to transform beauty and skincare retail experiences in a safe, engaging and meaningful way in these unprecedented times.
Centered around the concept of
The Line is the Ride , the
SK-II Social Retail Pop-Up Store immerses visitors in the cinematic universe of the animated anthology series. Through WeChat Mini Program, visitors will be able to transport themselves into the world of VS with just a click on their mobile phones. They will be able to watch the VS films and participate in a larger-than-life augmented reality experience-battling an underwater
#ChangeDestiny – SK-II s brand purpose – and VS the new six-part animated anthology series by
SK-II STUDIO, the brand s first film studio and content hub that is dedicated to tackling social pressures that women face.
The SK-II “Social Retail” Pop-Up Store in Sanya’s Haitang Bay Duty Free Shopping Complex, Hainan, China.
SK-II STUDIO Presents: VS Series. Official Trailer. #CHANGEDESTINY
The SK-II “Social Retail” Pop-Up Store in Sanya’s Haitang Bay Duty Free Shopping Complex, Hainan, China.
Experience immersive AR and gamified skincare experiences at the SK-II “Social Retail” Pop-Up Store in Hainan, China.
This marks a new milestone in SK-II s global innovation journey to transform beauty and skincare retail experiences in a safe, engaging and meaningful way in these unprecedented times.