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The Detail: Zespri considers putting sticker on counterfeit fruit in China

Growers here say Zespri has not only lost the intellectual property, it has lost control of the variety in China, with the growth in the illicit fruit threatening Zespri s stake in its largest market. Zespri s solution is to put its sticker on the counterfeit fruit in a controlled commercial trial, giving technology and advice to the Chinese growers who are producing the illicit fruit. SunGold growers in New Zealand will vote on the plan in June and some aren t happy about it. Today The Detail explores the SunGold saga with journalist Richard Rennie, who writes for Farmers Weekly and other agri business publications.

New zealandRichard rennieHigh courtFarmers weeklyGold kiwifruitCarol wardChinese grown sungoldபுதியது ஜீலாந்துரிச்சர்ட் ரென்னிஉயர் நீதிமன்றம்விவசாயிகள் வாராந்திரகரோல் வார்டுசீன வளர்ந்த சன்கோல்ட்

Zespri s plan to rake back the profits from stolen kiwifruit

Zespri s plan to rake back the profits from stolen kiwifruit Newsroom 7 hrs ago © Provided by Newsroom Chinese growers are stealing the kiwifruit we stole from them in the first place, along with the varietal secrets New Zealand holds the rights to. Zespri has a novel plan to combat that. Kiwifruit growers are mulling over a radical plan by Zespri to try to halt the explosion of its illegally grown SunGold brand in China. Rogue Chinese growers are already producing around $1 billion worth of the prized SunGold without permission. As the ‘single desk marketer’, Zespri owns the rights to SunGold, which means all growers must sell their fruit to the company for marketing and export.

New zealandRichard rennieHigh courtFarmers weeklyGold kiwifruitCarol wardChinese grown sungoldபுதியது ஜீலாந்துரிச்சர்ட் ரென்னிஉயர் நீதிமன்றம்விவசாயிகள் வாராந்திரகரோல் வார்டுசீன வளர்ந்த சன்கோல்ட்

The Detail: Managing China s theft of NZ s SunGold kiwifruit

Growers here say Zespri has not only lost the intellectual property, it has lost control of the variety in China, with the growth in the illicit fruit threatening Zespri s stake in its largest market. Zespri s solution is to put its sticker on the counterfeit fruit in a controlled commercial trial, giving technology and advice to the Chinese growers who are producing the illicit fruit. SunGold growers in New Zealand will vote on the plan in June and some aren t happy about it. Today Farmers Weekly and other agri business publications. Zespri have found themselves on the horns of a dilemma, says Rennie. They found that there s a lot of illegally grown SunGold in the Sichuan province and it’s only likely to grow further.

New zealandRichard rennieHigh courtFarmers weeklyGold kiwifruitCarol wardChinese grown sungoldபுதியது ஜீலாந்துரிச்சர்ட் ரென்னிஉயர் நீதிமன்றம்விவசாயிகள் வாராந்திரகரோல் வார்டுசீன வளர்ந்த சன்கோல்ட்

Managing China s theft of NZ s SunGold kiwifruit

Managing China s theft of NZ s SunGold kiwifruit
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New zealandZespri sungoldRichard rennieHigh courtFarmers weeklyGold kiwifruitCarol wardChinese grown sungoldபுதியது ஜீலாந்துரிச்சர்ட் ரென்னிஉயர் நீதிமன்றம்விவசாயிகள் வாராந்திரகரோல் வார்டுசீன வளர்ந்த சன்கோல்ட்

Zespri yet to see a cent of big damages award as Chinese SunGold growing rip off spreads

Zespri yet to see a cent of big damages award as Chinese SunGold growing rip off spreads 1 Feb, 2021 04:00 PM 5 minutes to read NZ SunGold, which saved kiwifruit industry after disease plague, is being grown unlawfully in China. Photo / File Kiwifruit marketer Zespri, working diplomatically to limit a serious threat from rogue growing of its blue chip SunGold variety in China, is still chasing payment of court-awarded damages against the Chinese grower who unlawfully took it out of New Zealand. The High Court in Auckland in February last year awarded $15m damages to Zespri after it took civil action in 2018 against grower Haoyu Gao, his wife and their company Smiling Face Ltd, after discovering two of its protected varieties were being propagated in China by Gao and his associates.

New zealandHaoyu gaoSmiling face ltdHigh courtChinese grown sungoldபுதியது ஜீலாந்துசிரித்துக்கொண்டே முகம் லிமிடெட்உயர் நீதிமன்றம்சீன வளர்ந்த சன்கோல்ட்