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Shut up and Listen: Sanesh Iyer
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We haven t done enough - much at all, really - at NSMB when it comes to addressing the lack of racial diversity and representation in mountain biking. A little more on that at the end. For now it s time for us to shut up and listen to Sanesh as he shares his experience and thoughts on diversity in mountain biking.
Hi everyone, my name is Sanesh. I like bikes, a lot. That’s probably the most important thing. I was born in Cape Town, South Africa and grew up on The Shore in median income households . I started mountain biking at 6 or 7 through summer camps. My parents are not outdoorsy, but they saw how much I loved it and did their best to get me out into nature as much as possible. I like to joke that they wanted to integrate me into the local culture.
“I’ve been in the snowboard industry since ‘93, when I started at Transworld. To be able to have been through all the different layers, working at a magazine, brands, being a team manager, working at X-games starting in ‘99, then working at Red Bull to witness the present and the next is insane! - Selema Masekela | Red Bull Content Pool/Balazs Gardi photo.
Forging a career in an industry as volatile as action sports is a challenge, but if there’s one person who can prove that hard work, dedication, and a desire to pursue what you love can lead to success, it’s Selema Masekela. If you’ve watched any sort of live TV broadcast in the action sports world in the last two decades, whether it’s the X-Games, the WSL Tour, Red Bull Rampage, or most recently Natural Selection, chances are you’ve seen his face and heard his voice bringing the event directly to your screen. In Journey>Reward, it’s about stepping away from the big screen and hustle and bustle of the event
Feb 3, 2021
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Custom-built racing drones meet mountain-top, live, wireless production to broadcast the YETI Natural Selection at Jackson Hole live, exclusively on Red Bull TV this week. The Natural Selection Tour, a first of its kind championship series where riders compete in fresh powder conditions on vast areas of terrain, initially presented nearly insurmountable production hurdles, but through new technology, innovation, and help from the world’s top racing drone pilots, the stage is set to beam the event live from Jackson Hole Mountain Resort to the world. Riders will drop in on the two most prime days within the opening contest’s February 3-9 weather window.
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