“I’ve been in the snowboard industry since ‘93, when I started at Transworld. To be able to have been through all the different layers, working at a magazine, brands, being a team manager, working at X-games starting in ‘99, then working at Red Bull to witness the present and the next is insane!" - Selema Masekela | Red Bull Content Pool/Balazs Gardi photo.
Forging a career in an industry as volatile as action sports is a challenge, but if there’s one person who can prove that hard work, dedication, and a desire to pursue what you love can lead to success, it’s Selema Masekela. If you’ve watched any sort of live TV broadcast in the action sports world in the last two decades, whether it’s the X-Games, the WSL Tour, Red Bull Rampage, or most recently Natural Selection, chances are you’ve seen his face and heard his voice bringing the event directly to your screen. In Journey>Reward, it’s about stepping away from the big screen and hustle and bustle of the event scene to have an honest and intimate conversation with his friend Jeremy Jones about the trials and tribulations of leading some of the most influential careers in action sports. Watch the full series, presented by Sierra Nevada Brewing Company, on TGR now.