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Online grocery sales level off in June
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Southern California grocer partners with Mercatus for end-to-end e-commerce platform
Stater Bros. Markets is expanding its online grocery presence under its own banner through a partnership with grocery e-commerce specialist Mercatus.
Plans call for Stater Bros. to assemble an end-to-end, scalable e-grocery platform from the online shopping front end and fulfillment to payment and digital advertising using solutions from Mercatus’s software-as-a-service (SaaS) platform and technology partners, Toronto-based Mercatus said Wednesday. The Southern California grocer operates 170 stores.
“Now more than ever, our customers are looking for the convenience of shopping online,” Pete Van Helden, CEO of San Bernadino-based Stater Bros., said in a statement. “We see this as an opportunity to build stronger relationships with our shoppers through an e-commerce journey that truly embodies our brand’s promise of excellence in food and service.”
Market remains four times higher than pre-pandemic levels, Brick Meets Click reports
U.S. online grocery sales continued their rollercoaster ride of recent months as the market totaled $8.4 billion in April, down 10% from March, the latest Brick Meets Click/Mercatus Grocery Shopping Survey showed.
April’s online grocery sales decrease extended an up-and-down trend from $9.3 billion in March, $8 billion in February, $9.3 billion in January and $8.1 billion in November. However, April 2021 online grocery sales remain more than four times higher than pre-pandemic levels and are up 16% versus April 2020, noted Barrington, Ill.-based Brick Meets Click, a strategic advisory firm focusing on digital technology’s impact on food sales and marketing.