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The Australian brand taking over Instagram

April 22, 2021 11:55 am Marie Claire is supported by its audience. When you purchase through links on our site, we may earn commission on some of the items you choose to buy. There’s no place like Instagram to discover which hot fashion labels you should be investing in. One such brand is Australian brand Oroton, which although it was originally launched in 1938, has been taking over my feed in recent weeks. Sophie Holt, Creative Director at Oroton, explains, ‘I have fond memories of Oroton growing up. It is a very special Australian brand, loved since 1938 by many Australian women. It was an incredible opportunity to take a brand with such history and quality and make it relevant to a modern customer.’

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