Modernisation of 10% kiranas can generate 3.2 million jobs: Report
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“The rapid changes in consumer behavior and acceleration of online commerce, mandate that the Indian retail ecosystem transform to meet emerging consumer needs,” said Piyush N Singh, India market unit lead.
Agencies
TRRAIN founder B.S. Nagesh said kirana stores play a crucial role in the Indian retail sector, which in turn contributes nearly 11% of the nation’s gross domestic product
Modernization of 10% of the 13 million kiranas in India could boost retail consumption by more than 5% and generate 3.2 million new jobs in the country, according to a latest report from Accenture and Trust For Retailers and Retail Associates of India (TRRAIN).
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