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RSR Research Study: The Realities of Trying To Alter Decades of Retail Practices in a Single Year

RSR Research Study: The Realities of Trying To Alter Decades of Retail Practices in a Single Year
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Linda wolfeBrian kilcourseRetail systems researchRetail winnersலிண்டா ஓநாய்பிரையன் கீழ்கோர்செசில்லறை அமைப்புகள் ஆராய்ச்சிசில்லறை வெற்றியாளர்கள்

Traditional Promotional Practices Not Sustainable for Building Long-Term Loyalty

3rd March 2021 Symphony RetailAI has released a new piece of research entitled ‘Personalized Promotions: The Key to Bigger Baskets and More Frequent Trips’ – in partnership with Retail Systems Research (RSR). In the paper, RSR revealed that 64% of ‘Retail Winners’ say that “increased price aggressiveness from competitors” is the top external challenge in winning a greater percentage of consumer wallets. With this in mind, RSR explored the opportunity retailers have to drive profit and loyalty through more customer-centric promotions, breaking away from a routine “race to the bottom” pricing strategy. “Promotions have always been important. But with blurred shopping channels and changing consumer behaviours, they are more important than ever right now,’” said Brian Kilcourse, Managing Partner, RSR.

Brian kilcourseSy fahimiRetail systems researchPersonalized promotionsBigger basketsMore frequent tripRetail winnerManaging partnerபிரையன் கீழ்கோர்செசில்லறை அமைப்புகள் ஆராய்ச்சிதனிப்பயனாக்கப்பட்டது ப்ரமோஶந்ஸ்பெரியது கூடைகள்மேலும் அடிக்கடி பயணம்சில்லறை வெற்றிநிர்வகித்தல் கூட்டாளர்

With Digital Commerce Surging, Social Media Looks for Its Place in Retail

TECHNOLOGY By Andrew Asch | Thursday, January 21, 2021 Social media has minted its own internet celebrities, but many entrepreneurs are trying to judge whether platforms such as Instagram and Facebook will make fortunes for retailers. With the billions of people checking social media every day, these platforms should be natural candidates for shopping. In mid-2020, the platforms, both owned by Facebook Inc., the Menlo Park, Calif., technology conglomerate that earned more than $70 billion in 2019, introduced Instagram Shops and Facebook Shops. In the future, consumers will be able to pay for items through Facebook’s Messenger and Instagram Direct. The timing to introduce the Shops feature could not be better. 2020 was the year that digital commerce skyrocketed. E-commerce sales increased 49 percent during the 2020 holiday season, according to a report from

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