Virtual OOH, or out-of-world, is still young, but top brands are embracing the opportunities
Could in-game advertising one day rival Facebook’s scale? Ad pioneers, enabled by programmatic tech, believe targeted ads and branded integrations delivered natively into 3 billion gamers’ favorite worlds could bring about a new era of economic prosperity and fund the birth of a metaverse. As part of our deep dive into all things gaming, The Drum talks to the very execs laying these virtual foundations.
Mobile gamers are all-too-familiar with interruptions such as immersion-breaking ads flanking short sessions in freemium titles. Some opt to watch rewarded ads (view for lives), some stump up cash to block them, and others inevitably ditch the game for good. For better or worse, advertisers are now integrating ads into other gaming worlds.
Mercedes EQS: virtually the best car I’ve ever driven
A virtual test drive is something of a first for us, but can you really discern anything tangible about a brand new car from 600 miles away?
8 April 2021 • 6:00am
The battery-powered EQS is launched later this year. Bucking the large car trend, it s a hatchback rather than a saloon
We don’t do passenger-seat test drives; full stop. These well-worn devices generally come before the launch of an important new car and are misleading at best. A journalist sits alongside a talented test engineer who rattles off complicated technical information while driving gently to obscure less positive traits and you end up with conclusions which amount to not much more than “promising”.
For roughly half a year, I’ve been running a series of interviews here on
TK called “Meet The Censored,” with the aim of highlighting the scope of a growing Internet censorship issue.
From now on, “Meet the Censored” articles will be released in pairs. The speech debate has become so partisan that people now often cheer news that this or that person has been kicked off the Internet this is an increasingly common reaction. When I profiled
World Socialist Web Site writer Andre Damon, conservatives complained that his site wasn’t representative of the censorship problem, and I was showing bias. When I profiled