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Its Scorching Outside, But Consumers Still Want Hot Beverages

Chinese-Western breakfast sets proving to be a hit among locals

Chinese-Western breakfast sets proving to be a hit among locals By HE QI in Shanghai | CHINA DAILY | Updated: 2021-02-17 10:10 Share CLOSE Shanghai Qiao Coffee, which was launched by local time-honored food company Qiaojiashan, offers breakfast sets that combine elements from the East and the West. CHINA DAILY For many Chinese consumers, a satisfying breakfast is one that includes either hot porridge or steamed buns. Cold sandwiches, which are usually popular with Westerners, are probably one of the last options on their minds. But that is not to say that consumers, especially those in a cosmopolitan city like Shanghai, would shun everything considered Western for breakfast.

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