To replace lost jobs and incomes, the economy needs entrepreneurs to fill the void with business startups. During the economic downturn a decade ago, the business startup rate fell and never fully recovered, which contributed to a slow recovery. Even before that, the startup rate had been trending down since the 1980s. That is troubling because startups play crucial roles in the economy. They create most net new jobs. They are a key source of innovation because new products are often pioneered by new companies. And they challenge dominant firms, which helps to restrain prices and expand consumer choices.
This report argues that state and local policymakers should slash regulatory barriers to startup businesses. State governments should repeal certificate of need requirements and minimum wage laws, liberalize occupational licensing and restaurant alcohol licensing, and fully legalize marijuana and hemp businesses. Local governments should reduce and simplify permitting and licensi
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Agency to lead earned media strategy, public relations and social purpose marketing for the iconic craft brewery
SAN FRANCISCO – Interpublic Group (NYSE: IPG) agency Golin, announced today a new client partnership with Sierra Nevada Brewing Company after winning a competitive pitch and being named PR Agency of Record.
As PR AOR, Golin will be tapped to lead media strategy development, public relations, thought leadership and social purpose marketing for their ever growing portfolio across the U.S. The agency will service the account in its Western Region using a cross-market team between San Francisco and Los Angeles. The team of a dozen dedicated experts will manage the brand’s diverse beverage portfolio, including Sierra Nevada’s iconic namesake that pioneered the craft beer industry, as well as its notable flagship Pale Ale, Celebration IPA, Strainge Beast hard kombucha and “Little Things” portfolio. Client work begins this year.
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Sierra Nevada Brewing Hands US PR Duties To Golin
Family-owned Sierra Nevada Brewing Company has named Golin its US AOR.
Diana Marszalek
21 Apr 2021 // 9:37AM GMT
SAN FRANCISCO Sierra Nevada Brewing Company has named Golin as its US PR agency of record.
Golin won the business in a competitive pitch. The firm’s remit includes leading media strategy development, public relations, thought leadership and social purpose marketing for the California family-owned brewer. Golin’s first charge is developing and rolling out creative campaigns supporting new product launches scheduled for this spring.
A team of about a dozen people from Golin’s San Francisco and Los Angeles offices will service the account, which covers Sierra Nevada’s namesake beer as well as its Pale Ale, Celebration IPA, Strainge Beast hard kombucha and its Little Things portfolio of drinks.