Snapchat and NHS Blood and Transplant launch an AR lens to raise awareness around organ donation
Working with OmniGOV at Manning Gottlieb OMD, the lens lets Snapchatters identify and learn more about the organs that can be donated.
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Coinciding with World Kidney Day on 11 March, NHS Blood and Transplant announced its partnership with Snapchat in launching a body-tracking Augmented Reality (AR) Lens. With an aim to drive and raise awareness around organ donation, the lens gives Snapchat users the ability to locate and educate themselves on key organs inside the body. The lens has been created with OmniGOV at Manning Gottlieb OMD and targets the younger, Snapchat-using audience, and those particularly in the 16-20 age range.