How to update programmatic strategy for 2021
Advertisers faced many challenges in 2020, from reduced traffic in stores to consumers budget constraints. Many of those challenges will disappear in 2021, but that doesn t mean a return to pre-2020 strategy. Instead, brands need to update their strategies to include how consumers changed how they shop and interact.
Kristina: How big were the challenges faced by advertisers in 2020?
Frost Prioleau, CEO & Co-Founder, Simpli.fi: The biggest challenge that advertisers faced in 2020 was being agile enough to keep up with changing market dynamics. These dynamics varied by week, industry, advertiser vertical, media type, and other factors.
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FT. WORTH, Texas, Jan. 19, 2021 /PRNewswire/ Today, Simpli.fi
, a leading programmatic platform for CTV, addressable and mobile advertising, announced that it has acquired The Advantage Software Company, LLC. The acquisition creates a groundbreaking combination of best-in-class features and services available to the advertising industry with improved workflow across all media types, from planning and buying, tracking, accounting and reconciliation. The combined company will serve over 1,000 advertising agencies and media buying organizations with nearly 400 employees.
The acquisition of Advantage accelerates Simpli.fi s vision of delivering integrated omni-channel workflow that helps advertising agencies and other media buying organizations perform both more effectively and efficiently. As a leading omni-channel demand side platform, Simpli.fi has long helped agencies buy programmatic media in the most effective way. Similarly, Advantage has a 40-year hist