Edge makes two hires in accounts and media
February 1, 2021 9:11
Independent agency Edge has made two new hires, continuing its growth into 2021.
Ed Popa joins the agency as senior account director, while Jaime Smith has been appointed media manager in its growing media team.
Jaime Smith and Ed Popa
Popa was previously at Banjo Advertising where he was senior account director on its NSW Government COVID-19 response team. At Edge he will take responsibility for the JDE account, involving brands Moccona, L’Or and Harris Coffee.
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Nicole Gardener, executive director of account management at Edge, said: “We’re excited to have Ed on board to work across these key clients. Ed’s a character who brings heart and intelligence to his work. Having his experience across these key accounts will be fantastic and he’s someone who’s going to bring great energy to the team.”
January 29 2021, 12:31 pm | BY Ricki Green | 1 Comment
Creative and content agency Edge has welcomed two new faces Ed Popa and Jaime Smith to the team to help service a busy 2021 for the agency.
Ed Popa joins as senior account director. Popa joins the agency from Banjo Advertising where he was senior account director, working on the NSW Government’s COVID-19 response, including developing the messaging framework across multiple channels used to communicate to Australians during the pandemic. Popa’s primary responsibility will be running Edge’s JDE work across Moccona, L’Or and Harris coffee brands.
Said Nicole Gardner, executive director – account management, Edge: “We’re excited to have Ed on board to work across these key clients. Ed’s a character who brings heart and intelligence to his work. Having his experience across these key accounts will be fantastic and he’s someone who’s going to bring great energy to the team.”
Melbourne MD Michael Godwin departs Wunderman Thompson
January 28, 2021 10:47
Michael Godwin has left his role as the managing director of Wunderman Thompson Melbourne, Mumbrella can reveal.
Michael Godwin has departed Wunderman Thompson
The search for his replacement is underway, and in the interim CEO Lee Leggett will take on the responsibilities of the role with support from the Melbourne leadership team.
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Leggett said to Mumbrella in a statement: “On behalf of my team, I wish Michael all the best and every success in his future endeavours.”
December 18 2020, 11:46 am | BY Ricki Green | No Comments
Following launch of The Harris Café Recovery Project, Harris Coffee has released the stories of support for three of the cafes in a campaign created by Edge.
The scheme, launched back in July this year, offered Australian café owners nationwide the opportunity to apply for a share in a support package following the impact of the bushfires and Covid-19.
Over the last couple of months, the project has played a role in helping a number of cafes get back on their feet by supplying them with free Harris Cafe Blend Coffee, barista training and marketing support.
Harris Coffee shares Café Recovery stories in latest campaign via Edge
December 18, 2020 9:51
Half a year on from the launch of its new brand platform and The Harris Café Recovery Project, Harris Coffee has followed up the campaign with a series of stories of cafes that applied for help.
The stories are told through the second iteration of Harris’ ‘Made for Australia’ platform, developed by Edge, filmed by Monster Children, with PR by Red Havas and media by Havas Media.
Three cafes that were afforded the opportunity to apply for a support package following the impacts of bushfires and COVID-19 were supplied with free Harris Cafe Blend Coffee, barista training and marketing support.