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Prolific North announces roundtable on brands making the move beyond digital marketing Prolific North
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Simon-bollonசிமோன்-போலன்by Alistair Hardaker
As part of Prolific North’s Partner programme, the participating businesses gathered for the second quarterly meeting with editorial.
These meetings serve as the basis for agenda-setting across the North’s tech, creative and marketing industries, bringing together a range of business leaders.
Hunt for talent
Top of mind for the second meeting of the year was the agency skills market, and the disruption to hiring and retention caused by a year of lockdown - primarily the lack of talent looking for a new role.
Looking back at lockdown’s effect to-date, Rosie McPhail of Prolific partner and recruiter Better Placed said, in her experience, if [agency staff] have been with their agency over Covid and their agency has been loyal to them, there is a loyalty [in return] which is a good thing.”
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Fit for the runway, Home Bargain’s uniform was crowned the champion of fashion, followed by McDonalds and Wilko. After working with the likes of Little Mix and Boy George, Miranda scored it highly on practicality, fit, colour scheme and how on trend it was. She commented on Asda’s uniform: “The designers of this uniform knew the transformative power of embellishment, as seen by the eye-catching deep red piping against the muted teal of the anorak and the jaunty welt pockets adding a certain preppy feel. It looks really practical for the staff to wear, whilst not compromising on style.”
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