Euros deliver all-time audience record as advertising revenues surge at STV By Kristy Dorsey Advertising revenues at STV grew at a stronger-than-expected pace in the first half of the year as the Euro 2020 clash between Scotland and England delivered the broadcaster’s highest peak time audience since records began. More than 1.9 million tuned in to watch the match on June 18. Streams throughout the tournament on STV Player, the company’s video on demand service, were up more than 70% on the World Cup 2018 at 3.9 million. Total advertising revenue (TAR) doubled during June, taking growth for the first six months of the year 32 per cent higher than in the same period last year. STV noted that TAR was also up 5% on the same period in 2019, prior to the outbreak of Covid.