to its roster.
This is a big get for Frederator, which represents about 130 channels within its network. That’s because Simon’s Cat is one of the largest animation channels on YouTube with 2.75 million subscribers. The concept for the cartoon of the same name, which is about a mischievous feline, began with illustrator Simon Tofield when his 2008 short film
Cat Man Do went viral. It has since grown into a franchise of short films, books, merch and active social media community.
Now that it’s part of the network, Frederator will handle all advertising and distribution for
Simon’s Cat on YouTube, promoting the show and its licensed merchandise. It will utilize TrueView and Adwords to engage audiences and drive revenue from ad sales.