Glue Store s Charles Moore: Future Choice has been a long time coming
What were the driving factors for launching Future Choice?
We spend a lot of time listening to the feedback from our customers and from our store staff because they are literally the best voice of our customer that we have - short of going in and speaking to the customers one on one.
In communicating and collaborating with all the store managers, there was one clear message which has been coming through for years: everybody wants to be more conscious around the choices that they are making but there s a lack of clarity and visibility of the choices that they have while shopping, especially in an in-store environment.