GroupM has unveiled its annual ‘This Year Next Year’ report its advertising expenditure (adex) forecasts for 2021. As per the report, India s advertising investment will reach an estimated Rs 80,123-crore this year, representing an estimated growth of 23.2% for calendar year 2021. The Covid-19 pandemic created a fall of 21.5% to India’s adex in 2020
According to the report, India will see a major recovery in 2021, and is likely to regain its ninth spot in global ad spends, which dropped to tenth in 2020.
The Covid-19 pandemic created a fall of 21.5% to India’s adex in 2020. India, the second fastest growing market in the top 10 countries, will be the sixth largest contributor to incremental ad spends in 2021 globally, according to the GroupM report.
In a conversation with BestMediaInfo.com, the President, Investment and Pricing, GroupM, says the focus on performance will bring significant improvement in measurement and attribution across media, channels and platforms, whether it’s online or offline
TV expected to grow 18 per cent, OOH and cinema to see double-digit growth.
16 Feb, 2021 - 01:48 PM IST | By indiantelevision.com Team
NEW DELHI: The Covid2019 pandemic set off a tectonic shift in media investments in 2020; from user behaviour to how businesses did their marketing, everything faced a massive upturn. People got more health-conscious, business became digital savvy, and this new order occasioned a reshuffle in the media pies of all categories. All this has set the stage for a very dynamic 2021, as the advertising and marketing industry tries to rise above the minor blip of losses that defined the last year. GroupM, in its recently released annual TYNY report, has indicated that India is set to witness a major ad recovery in the coming months.
linkedin GroupM has unveiled its annual This Year Next Year report - its advertising expenditure (adex) forecasts for 2021. As per the report, India s advertising investment will reach an estimated Rs 80,123 crores this year, representing an estimated growth of 23.2% for calendar year 2021. According to the report, India will see a major recovery in 2021, and is likely to regain its ninth spot in global ad spends, which dropped to tenth in 2020. The Covid-19 pandemic created a fall of 21.5% to India s adex in 2020. India, the second fastest growing market in the top 10 countries, will be the sixth largest contributor to incremental ad spends in 2021 globally, according to the GroupM report.