Singapore Airlines’ new “promo” award category
It looks like changes may be on the horizon for Singapore Airlines KrisFlyer awards. Or at least we may see the formalization of a new award category.
When you go to Singapore Airlines’ website and do an award search there’s a link that says “compare award types.”
Singapore Airlines’ current award categories include “Saver” and “Advantage,” with the former being the better value, and the latter generally having more availability. However, when you look at the new award types chart, there’s now also a “Promo” award type.
This shows up regardless of which cabin you’re looking to travel in, though currently no awards are actually pricing at that level.
By FELIX TAM AND KYUNGHEE PARK | Bloomberg | Published: April 28, 2021 A quarantine-free air travel bubble between Hong Kong and Singapore is finally slated to get off the ground with a start date of May 26, following setbacks that led to the plan initially being shelved last November. Largely shut off from the rest of the world during the pandemic, the two sides have been in talks for months to revive the travel corridor. In statements and briefings Monday, they laid out details and requirements for would-be travelers, with Hong Kong saying people must have had two vaccine doses at least 14 days before flying. There’s no such requirement from Singapore.
SINGAPORE, 27 April 2021: The Singapore – Hong Kong Air Travel Bubble will launch on 26 May, according to a Singapore Airlines news update Monday.
The bubble applies to residents in Hong Kong and Singapore who will be able to fly between the two territories for business or leisure without having to quarantine at the destination or on their return home. It will involve both Singapore Airlines and Hong Kong’s carrier Cathay Pacific.
Online travel agency giant, Expedia, commented on the announcement made by the Singapore Transport Ministry on the resumption of the travel bubble.
“This evening 26 April, we have received positive reaction from travellers, with searches for travel to Hong Kong up by more than 280% compared to the last seven days,” said the Expedia spokesperson.
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Singapore Airlines has been an early adopter of technology and has long embraced its potential to enhance its customers’ journeys. In 2018, the airline launched a digital innovation blueprint, boosting its digital capabilities with the promise of enhancing the very core of the Singapore Airlines experience: its service culture. The following year, Singapore Airlines opened KrisLab, its digital innovation lab, which serves as a collaborative workspace for staff to think outside the box and develop innovative ideas using technology to enhance its offerings.
“Even before the Covid-19 pandemic hit globally, digital transformation in the customer journey has been a big part of what we do,” said George Wang, the airline’s senior vice president of information technology.