This content has been prepared by Singapore Airlines and is being published by NZME as advertorial. Singapore Airlines celebrates new NZ-UK Gatwick services.
Send
Singapore Airlines has been an early adopter of technology and has long embraced its potential to enhance its customers’ journeys. In 2018, the airline launched a digital innovation blueprint, boosting its digital capabilities with the promise of enhancing the very core of the Singapore Airlines experience: its service culture. The following year, Singapore Airlines opened KrisLab, its digital innovation lab, which serves as a collaborative workspace for staff to think outside the box and develop innovative ideas using technology to enhance its offerings.
“Even before the Covid-19 pandemic hit globally, digital transformation in the customer journey has been a big part of what we do,” said George Wang, the airline’s senior vice president of information technology.