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Starting your own fashion brand? Practical tips from a marketing guru

Starting your own fashion brand? Practical tips from a marketing guru
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#MarketingEventsAwards spills: Mercury PR founder on evolving the agency for the future

Details 18 December 2020 Mercury PR has made a name for itself for knowing how to have the right conversations to influence decisions. Coupled with industry insight and results-driven campaigns, the team at Mercury strives to generate persuasive conversations and recruit brand advocates. The team is led by Tjin Lee who is the managing director and founder. In 2009, she founded the Audi Fashion Festival, known today as the Singapore Fashion Week, bringing in shows by international designers. Lee started her career in fashion and luxury lifestyle as part of the marketing team of Club 21, Singapore’s leading fashion retailer. In 2001, she decided to branch out on her own and started Mercury Marketing & Communications. Lee speaks to

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