Think about customers’ needs to succeed in the long run
Nagad’s Managing Director Tanvir A Mishuk says at The Daily Star’s
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Tanvir A Mishuk
Those who are doing business without thinking about customers needs may become successful for a short period but never in the long run, said Tanvir A Mishuk, managing director of Nagad, a digital financial service (DFS) provider operating under Bangladesh Post Office. We are seeing success because we were customer-centric from the beginning, he added.
Opening a bank account requires the applicant to fill in multiple forms and provide numerous information, making it a cumbersome process that is hardly worth the hassle for many.