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Darren Kerr has been appointed Director of Revenue & Strategy at
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Neil Corr – Hospitality Net Author
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Ronald Balle named Vice President of Sales and Marketing at Gulph Creek Hotels
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8 Challenges You’ll Face When Implementing a Revenue Strategy [for Independent Hotels]
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Implementing a revenue strategy comes with a unique set of challenges, on top of the existing challenges facing hotels at the moment due to the colossal impact of the pandemic. Hotels need to remember why they are optimising each channel, and how direct bookings reduce costs and produce a higher lifetime value for each guest.
In this article, we will cover difficulties often faced by revenue managers who are trying to implement robust revenue strategies.
Difficulty tends to come from two directions: from the role and the hotel (internal), and from the market environment (external).
McKibbon Hospitality, an award-winning leader in hotel management is pleased to announce the recent appointment of Jihad Lotfi, MBA, CRME as Vice President of Revenue Management.
A strategic revenue management professional with more than a decade of experience, Jihad Lotfi, MBA, CRME, joins McKibbon most recently from Hotel Equities, where he served as Regional Director of Revenue Management, supporting the revenue management and marketing strategies of 30-plus hotels. Prior to his time with Hotel Equities, Lotfi held the position of Vice President of Revenue Generation preceded by a stint as Corporate Director of Revenue Management at The Witness Group. Lotfi also spent eight years working at Wh ite Lodging, where he received numerous awards and accolades including Regional Revenue Manager of the Year in 2013. He holds a Bachelor of Science in Hospitality and Tourism