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10 March 2021 - Submitted by Louisa Daley Submitted by Louisa Daley on 10 March 2021
Eventful Limited has announced the appointment of Holly Mills as head of incentives to strengthen the agency’s offering in the incentive travel sector.
Mills is a respected incentives expert with over 14 years’ experience in delivering memorable incentive programmes and experiences to reward and recognise groups. As a Certified Incentive Travel Professional (CITP), Mills’ most recent role was as head of incentives at Penguins (acquired by DRPG in 2017).
This appointment aims to demonstrate Eventful’s confidence that incentive travel return post pandemic. The recently published Incentive Travel Industry Index 2020 survey indicated that pent-up demand for travel will drive recovery, with two-thirds of incentive travel buyers and suppliers expecting incentive travel to recover within one to two years. Crucially, the majority of buyers (