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Pentagram partner Sascha Lobe rebrands a yachting company, accentuating elements of nautical navigation

Pentagram partner Sascha Lobe rebrands a yachting company, accentuating elements of nautical navigation
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United kingdomNorth seaOceans generalKimberly lloydSea bremerhavenSascha lobeஒன்றுபட்டது கிஂக்டம்வடக்கு கடல்கிம்‌பர்லீ லாயிட்சாஸ்ச லோப்

Pentagram s latest logo for MIDI is designed to be listened to

advertisement advertisement That was the central challenge Pentagram partners Yuri Suzuki and Sascha Lobe faced designing a new logo for the digital music protocol MIDI. MIDI is a universal standard that ensures musical instruments, like keyboards and synthesizers, can talk to each other, regardless of the manufacturer. The designers’ solution? Two logos an M-shaped wordmark, which can be animated, and a sonic logo that together capture the breadth of MIDI’s capabilities. [Photo: Kimberly Lloyd/courtesy Pentagram]This is MIDI’s first rebrand since the standard launched in the ’80s with an equally ’80s-style, blocky all-caps logo, and it marks the launch of an updated standard called MIDI 2.0.

Yuri suzukiSascha lobeயூரி ஸஸூகீசாஸ்ச லோப்

Pentagram s Sascha Lobe and Yuri Suzuki rebrand Midi, the tech that changed music forever

Pentagram’s Sascha Lobe and Yuri Suzuki rebrand Midi, the tech that changed music forever As the Midi Association releases Midi 2.0, its biggest update in 35 years, the two designers have created an identity inspired by musical forms – yet devoid of any music brand cliches. Words In 1981, Midi technology changed the way musical instruments communicated and opened up a whole new world of possibility for music creators globally. It allowed for products by different manufacturers – instruments, computers and audio devices alike – to connect to one another seamlessly, sparking the genesis of computer music sequencing programmes and all the audio possibilities that it offered. Now, Midi is the industry standard, used every day around the world, yet the Midi Association only recently introduced Midi 2.0, its most significant update in 35 years. This invited an opportunity to rebrand, which has been undertaken by not one but two Pentagram partners (and musicophiles) Sascha Lob

Yuri suzukiMidi associationDesign museum electronicSascha lobePentagram fivesDesign museumFrom kraftwerkயூரி ஸஸூகீமிடி சங்கம்வடிவமைப்பு அருங்காட்சியகம் மின்னணுசாஸ்ச லோப்பென்டாகிராம் ஃபைவ்ஸ்வடிவமைப்பு அருங்காட்சியகம்இருந்து க்ர்யாஃப்ட்‌வர்க்

Pentagram s Yuri Suzuki and Sascha Lobe partner on MIDI s harmonious rebrand

January 20, 2021 10:23 am Pentagram partners Sascha Lobe and Yuri Suzuki have designed the new identity for the Musical Instrumental Digital Interface (MIDI), based on musical forms and frequency waves. The work includes a new logo (static and sonic), sound design, video and motion graphics as well as typography. MIDI is used by musicians, producers and DJs as a way to create and share musical work. Before MIDI technology, there was no standardised way of synchronising electronic musical instruments from different companies. In the early 1980s, Roland founder Ikutaro Kakehashi and Sequential Circuits president Dave Smith discussed how an industry standard could be formalised and came up with the plans for MIDI. The first instruments that used the technology were the Roland Jupiter-6 and the Prophet 600, both released in 1982.

United kingdomHenry wongDave smithYuri suzukiRobert moogRoland jupiterKimberly lloydIkutaro kakehashiDesign museumMoog musicSascha lobeMusical instrumental digital interfaceSequential circuitsTechnical grammysDesign weekஒன்றுபட்டது கிஂக்டம்