Sainsbury’s stores start stocking The Wizards Magic York-based confectionery brand The Wizards Magic has signed a deal with big four retailer Sainsbury’s to supply its products to stores nationwide, including a CBD chocolate bar.
From 3 June, Sainsbury’s will sell Wizards’ chocolate bars online and in 70 of its stores as part of its ‘Taste the Future’ initiative to help smaller food and drink businesses get to market. The programme was launched in 2019.
Food and drink products that have appeared on the Taste the Future bay in Sainsbury’s stores included Sea Chips handcrafter salmon skin crisps, snack brand Made for Drink and Bootleg Booch, an alcoholic kombucha.